Project 1 – Yoga Studio Concept
Brand Development
Creating the brand concept, identity, and positioning
- Target audience
- Brand identity
- Customer journey
- Objectives & KPI’s
- Content pillars & Calendar
- Social campaigns
- Brand awareness
- Analytics & Insights
Email Marketing
Developing email campaigns and customer journeys in Mailchimp
- Awareness: Welcome e-mail & introduction
- Consideration: Value-driven content
- Conversion: Special offer
Website creation
Designing and building the brand website in Wix
- Conversion-FocusedWebsite
- SEO & Keyword Strategy
- User Experience (UX)
- Landing Page Optimization
- Customer Journey Mapping
- Organic Search Visibility
Project website: View here
This project was developed as part of my university coursework
Project 2 – Zalina Swiss Organic
Brand Identity & Instagram Strategy
Refining the brand identity and strengthening its Instagram presence
- Brand positioning
- Tone of voice
- Color palette & typography
- Content style
- Instagram Strategy
- Audience research
- Competitor analysis
- Community management
- Performance metrics
LinkedIn Thought Leadership
Developing the founder's professional presence on LinkedIn
- Personal brand positioning
- LinkedIn content strategy
- Industry research
- Network growth
- Newsletter creation
- Content planning
- Audience engagement
- Performance insights
Launch Campaign
Creating a marketing campaign to support the launch of a wellness retreat
- Market research
- Competitor analysis
- Target audience
- Value proposition
- Event branding
- Campaign messaging
- Partnership & influencer outreach
Visual Showcase
A selection of marketing initiatives I worked on for Zalina Swiss Organic
Project 3 - APORIA Studio
Brand Awareness & Content Strategy
Building brand awareness through audience-led content strategy
- Target audience analysis
- Content strategy
- Brand awareness
- Audience engagement
- Creative storytelling
- Content positioning
Visual Showcase
